Why Use Amazon?
This course has been retired and is now available for free. HOWEVER, be aware that it is outdated and therefore some of the information may no longer be valid or may be even be detrimental to your online success. USE AT YOUR OWN RISK!
Amazon has many advantages over using other merchants but the main advantage is that it converts so well.
When we started with affiliate marketing we were promoting products from merchants in Commission Junction, ShareaSale and Linkshare. We were getting sales but it really wasn’t all that impressive. We certainly weren’t making a full time income from it.
It was only when we decided to add Amazon links that we started seeing real results. To be absolutely honest, we were astounded at the difference in sales.
It comes down to the fact that people trust Amazon and they are used to shopping on the site so when they see a link to Amazon on a webpage they are more likely to click through.
Also, once they get to Amazon they tend to buy other things as well…not just what you sent them there for. So you may get more than one sale per click through.
To illustrate this with a real life example, in November 2009 we had 2292 sales on one of our Amazon accounts. Of those 2292 sales, 524 were for products we were promoting. The other 1768 were for products that had nothing to do with our site. So we actually sold more unrelated products than related products. Go figure!