We have a number of affiliate marketing websites. These are a hangover from when we first came into affiliate marketing when we felt that having more websites meant making more money. If we were starting out now we would only have a couple as it is so much more manageable. But having lots of websites means we have lots of product reviews and we realized early on that if we were going to keep track of where sales were coming from that we needed to start using Amazon tracking ids.
If you have begun to add product reviews to your own website and are using Amazon then you should really be doing the same thing. This will make it so much easier to check your sales on Amazon as you will be able to see exactly from which pages on your website the sales came from.
Choose Your Tracking IDs Carefully
Be very selective in how you want your tracking ID’s to look as you cannot delete or change them once they have been approved by Amazon. Bummer I know.
We found this out the hard way, we had started using a set of ID’s and then found it didn’t really help us when we came to determining which products were performing the best and we had to start over, but the original ID’s could not be deleted or changed, and keep in mind that you can only have 100 tracking ID’s per account. This may sound a lot but once you get started you will find it doesn’t take long to start using up your quota. Having said that, we haven’t used ours up yet but that is because we track a mix of websites and products. So we only bother about tracking products that meet our product review criteria.
We use one tracking ID per product review page so it will be used for both the images and the text links on that page. However, if you want to go even deeper and see which individual links are performing the best, you can use a tracking id for each individual link. So you might have a tracking id for the image link, a different tracking id for the first link in your product review, a different tracking id for the second link and so on. But as we said previously, you only ever get 100 tracking ids per Amazon account so doing it this way will mean that you have the potential for running out of tracking ids fairly quickly.
So how do you Create a Tracking ID in Amazon?
1. Sign into your Amazon Associates account.
2. Click on Account Settings in the top right hand corner of your screen.
3. In the Account Information Section find the bullet point “Manage your tracking IDs” and click on it.
4. Click the Add Tracking ID button and you will be presented with a page where you can add a tracking ID (see image below). Add the tracking ID that you have decided to use for a particular product or website in the blank box. We usually type in a word that relates to the product we are promoting. So for instance, say that we have written a product review for the iPod Touch. If we wanted to create a tracking ID for that page we might enter the words “ipod-touch” into that tracking ID field. So the tracking ID would look like this – ipod-touch-20 (Note that Amazon IDs end in ’20’ in North America).
5. Click the search button and Amazon will do a search to make sure the Tracking ID is unique. Amazon will let you know straight away whether the ID is available and if it is you can start using it on your product review page.
How to Add the Tracking ID to the Product Review
1. Open your product review post in WordPress. Also open your Amazon Product page in a new tab or window, whichever suits the way you work with multiple internet windows.
2. On the top line of the product page in Amazon you will find the words “Link to this page”. Click on that link. This will open the ‘Customize and Get HTML’ pop-up.
3.You will see two drop-down boxes – one says “Signed in as” and the other says “Tracking ID” Click the down arrow and select the Tracking ID for the product review you just created (see image below). Amazon will automatically change the code in the HTML code box so that it now includes your tracking ID.
4. Now, you can simply grab the code and add it to either your image or text links as you would normally do and the tracking id will be included. (For instructions on adding Amazon links to images click here.)
So there you have it a quick and easy way to keep track of where your clicks and conversions are coming from as your Tracking ID will show in your Amazon Tracking ID Summary report.
You will be able to see at a glance, how many clicks, items ordered, items shipped, shipped item revenue and commissions or Advertising Fees each product is producing.