This is a post that we actually send out to one of our email lists but we thought it was worth while posting to our blog here as well as it is a question we get asked regularly. Our answer to that question is always the same: NO. Actually we say it a lot nicer than that but that in essence is our response.
Why?…well for a couple of reasons actually. The first is the age old problem of people copying the site. We’ve had the experience of people not only copying individual pages but also in some instances copying the whole site. And although the old adage says ‘being copied is the greatest form of flattery’ when it comes to the internet, this doesn’t hold true. Copying our site doesn’t help anyone and no one benefits, not the person copying our site and certainly not us.
The other reason is that we have made so many mistakes in the past that giving someone one of our websites to look at will only result in them making the same mistakes we did. I have already read reviews from people who have obviously copied the format of some of our reviews. Unfortunately the particular format they copied didn’t work for us and I know it won’t work for them either.
Then there are others that attempt to follow our site structure because they found one of our websites and think they should structure it the same way. They are wasting their time because the site structure has very little to do with our success. We have sites structured in all sorts of different ways and the reviews still work regardless of how the site is structured.
And one more reason that we don’t give out our websites is that we are forever testing different things. We might try an Amazon plugin out for example. And because we are trying it out, it doesn’t mean that it is actually working for us, but people who visit the site may assume that because we are using that plugin then they should do the same.
What made this all work for us in the end wasn’t how our sites were structured or the plugins we used, the niche we chose, or whether we used a blog or a html site – what worked was creating quality reviews and working our butts off getting traffic to those reviews.
We want you to be thinking in the same way. Just create a fantastic content for your site and spend the rest of your time getting traffic/backlinks to that content. That should be your primary goal. You don’t need to see our websites for this to work. You don’t need to see anyone’s website for this to work. You simply need to focus on your website, provide value and work on getting traffic.