On one of our blog posts recently a reader left a question wanting to know how many product reviews we had to write before we started to see any measurable success. I started to write a response to him but it became so long that I knew that I had to write a blog post about it. It’s a question that just can’t be answered in a few words and the reason for that is that the number of product reviews made no difference to our level of success at all.
That may be surprising to some but really we could have kept on writing hundreds of reviews without making any substantial difference to our income. And in fact, we did just that sometime back when we added 8 posts a day to our blog. It was a great tactic and brought in traffic and it did increase sales but the amount of effort we had to expend to get that increase just wasn’t worth it in the end. If we had kept at it, we would probably be stressed and strung out by now and still not making the same amount of money we are today.
You really don’t need to create hundreds of reviews to make a good income online – you don’t even need 20 or 10 or even 5. You actually only need one review to make a full-time income. We have a few reviews that are doing just that. However, we’re not advocating that you should only write one review – diversity is the key as you never know what could happen in this business. That page could suddenly disappear from Google for instance.
The problem most people have with affiliate marketing is that they think they need to write hundreds of product reviews or build a multitude of websites in order to be successful. It really isn’t necessary and in fact it can be detrimental. The more you have to work on, the more you spread yourself thin. What this means is that nothing gets the attention it deserves and nothing really works.
We did exactly the same thing when we were working on all our 20 websites at the one time. We never got anywhere and we only started seeing success when we focused on just one website. And then when we focused in even more by working on only a few pages we did even better.
It all comes down to quality vs quantity. Once you grasp this concept, it’s then and only then that you will start to see real success online.
So this is what we suggest for anyone trying to make money online with Amazon products although this will work with any products really.
1. Choose 5 products from Amazon to promote
Choose products that are getting good reviews and those with a price tag over $150. We recommend choosing 5 products because you never know if one product is going to do better than another.
2. Write a good quality review for each of those products
Your reviews need to be unique and provide a lot of detail. Our best reviews are over 1000 words and we find they convert so much better. Just think about what you would want to see in a review if you were looking to buy a particular product. Don’t spend too much time on writing the review – just do your best and get it up there. You can tweak it later once you start getting traffic. Just keep in mind that it is the quality of the review that converts.
3. Get as much traffic to those reviews as possible
This is the most important step and is often missed by most. If someone says to me that they aren’t making money online, this is usually the reason. The industry average for affiliate sales is thought to be around 1 in 100 clicks through to the merchant. In other words you have to send 100 people through to Amazon in order to achieve 1 sale. Now I know from experience that we get a better conversion rate than that with the way we write up our reviews and Amazon itself converts better than 1 in 100 but this gives you a general idea.
So if you only receive 100 visitors to your product review page per week and out of those 100 visitors only 10 click through to Amazon then you are only going to achieve about 1 sale every 10 weeks. Doesn’t sound so good does it? This is why getting traffic to your site is absolutely critical.
We recommend spending 80% of your time working on getting traffic.
4. Create content that links back to those product reviews
While you are working on generating traffic, spend some time writing up some articles for your blog. These articles won’t be product reviews but instead short information type articles. They only need to be around 400 words each but in some way related to the product you are promoting. So for instance, say you have written a product review for a gold diamond ring. You then write a 400 word article on how to clean a diamond ring. You upload that article to your site and add a link in that article back to your gold diamond ring product review. This helps to boost that product review and also helps to boost your site.
If you can do one of these articles per week for each product review (ie. 5 articles in total per week if you have written 5 product reviews) then that is excellent. But if you are strapped for time then even one or two articles per month per product review is still good. If you’d rather not write the articles yourself and have a bit of cash to spare then you should be able to get a well written 400 word article written up by writers in Elance for around $5 each.
So what is the answer to making a decent living from Affiliate Marketing?…in our opinion it is definitely quality content and high traffic volumes.