We’ve been writing articles for other blogs and websites for years now. It is actually one of our top traffic building techniques. We originally got the idea from James Martell when we were learning the basics of internet marketing from him back in the early days. In those days, it actually took a lot of work as we weren’t submitting articles to blogs but to websites who were less inclined to take an article.
These days there is a huge influx of bloggers who just love content, so it is a lot easier to get an article published. This is even more so if you have an internet marketing type blog, after all other internet marketers know the value of content and will even come to you for an article. This was the case with our latest guest post for Maxblogpress.
Maxblogpress are the creators of some great plugins including the Ninja Affiliate plugin that we use and recommend. They also have a great blog that was created to highlight the success stories of affiliate marketers and which is definitely worth a visit. We were approached and asked to write up a blog post which you can read here.
From that one blog post we received over 1200 unique visitors, had around 150 sign-ups for our email list, some nice backlinks, around 50 new RSS subscribers and 3 sales of affiliate products, one of those for a membership site with ongoing commissions. Hey don’t laugh, those sales are a lot for this website – considering we don’t make that much money from it since we really don’t promote it, so three sales is pretty good. (I think at some point I am going to have to start promoting this site as it seems to be gaining in popularity without me even trying…but now I am getting sidetracked.)
So as you can see, we got some really good value from that one guest post, and it wasn’t as if it was difficult to write. In fact it was just like I was writing for my own blog, and that is the sort of work I enjoy doing.
For our niche blogs we have always used guest articles as a means of getting backlinks. This is how we can manage to rank so well for some difficult keywords. Getting quality backlinks from related websites can boost your ranking in Google and that in turn can bring in traffic.
If you aren’t guest posting, particularly if you have an internet marketing type blog, then you really are missing out on some great opportunities. If I was promoting this blog, that would be one of my key ways to generate traffic and interest in my blog and I would be making it my goal to get at least one guest blog post published per week. Yes of course the traffic is only temporary from these types of posts but as you can see from our experience it brought in other long term benefits, like the 150 people signing up to our newsletter for instance.
If you’ve never done any guest blogging before then you need to keep in mind the following before you approach another website to offer them an article:
1. Ensure that your website looks reasonably professional – The owner of the blog who is going to take your article will be linking to your website and any self respecting blogger will want to ensure that they are linking to a quality website. In other words, they may not accept your article if it looks like your website is full of spammy ads, is poorly put together or is overly amateurish. In this day and age when fantastic looking blogging themes are freely available this shouldn’t be an issue.
2. Ensure that the content on your site is of the best quality you can deliver – BEFORE you approach another blogger to see if they are interested in taking an article, spend some time writing between 6 to 10 really good solid articles and posting them on your blog
Once you have some quality content and a reasonably professional site you will be ready to start emailing prospective bloggers to see if they will take your article. Once you have found a blog that you think might take your article then ensure that you take some time to read some of their blog posts to get an idea of the type of articles they are writing before emailing them. Look at their style of writing and also the topics covered – you don’t want to offer them an article about a topic that they have only just written about themselves.
We also tend to email blogs that are fairly active ie. they get a bit of traffic and lots of comments. This will ensure that we will get some traffic to our blog.
Emailing prospective bloggers can be done in one of two ways:
- Emailing the blogger before you write the article.
- Emailing the blogger and attaching an already completed article.
I personally prefer the first method although I know that others have had good success with the second. The reason I am not as keen on the second method is that sometimes you just don’t hear back from them and then you have to decide whether to offer the article to another blogger. But, if you do that however and the first blogger finally gets back to you and says they will take the article then you have to tell the second blogger that they can no longer have it. Too many issues with this so I just use the first method.
What we normally do when we email a blogger is provide article topic suggestions but also say that they can choose their own article topic if they prefer. This provides them with more options so there is a lesser chance of them declining the offer.
We also ensure that we tell them that we are offering the article for free and in return we are just requesting a couple of links in the article or in the author bio at the end of the article back to our website.
Just remember that this is a numbers game and you will be declined more times than you are accepted. The trick is to just keep finding sites and emailing them. As I said before, if your blog is an internet marketing blog then you will have more chance of being accepted. Other niches may be a little tougher.
Once you’ve been accepted it is simply a matter of writing up an article and submitting it to the blogger once finished. Remember to include links in the article or in the author bio at the end.
Guest blogging is definitely worth the effort and if you are consistent in your efforts it won’t be long before you will notice your site ranking better and your traffic increasing.