Well, it’s certainly been a while hasn’t it? I keep meaning to do a post for this blog but we are so busy with other things that I just never seem to have the time to get around to it, but I wanted to provide you with an update on what we are doing and how we are making money online these days.
In a nutshell, we no longer rely on Google Search to make us money….and I have to say I love that feeling. We don’t have to sit here and worry about what Matt Cutts and his team of engineers are thinking up next and when the next algorithm change might appear that could potentially kill our income in one fell swoop. Is Matt Cutts even still in charge of that team?…we have no idea because we don’t even bother to read about the latest Google updates anymore.
In the past, our problem with our online business was twofold. Firstly, we didn’t focus on building up our followers, however, there was good reason for this. The sites we were working on were product based and it’s not as easy to get people to sign up to a newsletter, or follow you on Twitter or Facebook when your topic is simply about a product.
Our second problem was that we didn’t diversify in the right way. Most of what we were working on relied on Google Search, and even though those things we were working on were all different, we still needed Google Search to get us the traffic to make them work. This was extremely dangerous. As many of you might remember, we were hit by one of the Google updates and it took a substantial portion of our income at the time.
We went about putting in long hours trying to fix up the sites to suit Google but by this time our heart just wasn’t in it. And then there was another update and at that point we decided that we had just had enough of it all. We realised that we no longer wanted to have to rely on Google Search to make money online. There had to be other ways.
Mind you, this really wasn’t a conscious choice at the time – it didn’t suddenly hit us that we should be working on something else. It kind of just developed when we started working on things that we enjoyed doing rather than just building another website on printer ink cartridges or lawn mowers or yet another product site on something we really had no interest in.
Working on topics we already had an interest in was the key for us. What this meant was that we once again began to enjoy getting up each day and getting straight on to the computer to work. In the past, we had always enjoyed the lifestyle of working from home but not necessarily the work involved in getting that lifestyle. When your days are spent writing articles and reviews on topics you have no interest in, it can after a while, create a bit of monotony and the work day can become a little dull. We certainly don’t have that problem anymore and it shows in the quality of the information we are providing on our websites. When you enjoy something and have an interest in it, you don’t mind doing the research in order to write an article or create a video.
So what are we doing now? Well a number of things but really our focus is to create followers that are really interested in what we offer, whether that be information or a product. We have always said that you need to provide value in order to succeed online – we learnt that early on as we didn’t do this at the very start and it showed. When you provide value to your audience they will follow you and want to stay in touch. This can be via an email list, YouTube subscribers, Facebook fans, Twitter followers and so on.
So essentially this is the process we follow…at least for one part of our business. This list is not necessarily in any particular order.
- Find a topic that you are really interested in and you know you will enjoy working on.
- Ensure there are products that you can promote that relate to that topic, whether they be affiliate based products or your own product or both.
- Create YouTube how-to videos based around that product. These need to be done regularly ie. once a week is ideal.
- Build a website for this topic and add content – how-to articles, reviews for products, the videos you have uploaded to YouTube etc.
- Build an email list with a product of some sort to entice your customers to sign up.
- Link to affiliate products from your website.
- Link to your website from YouTube – this is where most of your traffic will come from.
- Create your own product that relates to your topic.
- Create social networking accounts.
Essentially what we are doing is creating YouTube videos that are extremely helpful for our audience and bringing those viewers to our website. You can of course make money from the ad views on YouTube but in order to make a really good income from that you need a lot of subscribers and video views and that can take a while. So the money you make comes from getting people to your website, and getting them signed up to an email list, promoting affiliate products and selling your own product/s.
This is not a quick money making scheme. This is a solid business model that can take anywhere from 6 months to 2 years to start coming together. It isn’t new by any means but it feels right and we are building up followers of people who are really interested in what we have to provide. But most importantly, we are enjoying the process.
We have a few YouTube channels in the works…for two of those channels, one has over 18,000 subscribers and the other, which is relatively new, has over 3000 and they are growing daily. These are all legitimate subscribers – we didn’t pay for any – they are all there because they like what we do and the information we provide. In fact, this applies to all of our social networking accounts and email lists. Although we may have paid for followers in the long distant past, we haven’t done that for a long time now so all of our current Youtube and social network accounts have legitimate followers.
And yes, of course I know that we are relying on Google yet again for traffic here but YouTube is a little less volatile than Google Search and so much easier to rank for if you know what you are doing. Plus, you don’t have to spend hours getting backlinks and writing articles. So while YouTube is working for us, we are building up our followers and our email lists.
So essentially that is where our main focus is at the moment.
If are interested in seeing what we are doing these days then here are two of our youtube channels :-