Hey Hey Guys! First off I want to say thank you for taking the time to read this post. I am Joshua Zamora from ZamuraiBlogger.com and today I want to share with you how I use YouTube to make passive income on a monthly basis, get daily subscribers and drive tons of traffic to my websites.
If you are not utilizing the power of YouTube to drive hoards of traffic to your websites or affiliate offers you are truly missing the boat. There are several statistics out there to support why you need to be using video in your business. One in particular that stood out for me was “Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)”
That is just the beginning of why I love using video to drive traffic. Another huge reason is the fact that Google owns YouTube and because of that YouTube Videos rank on the first page of Google WAYYYY faster then a brand new website. I personally have been able to rank a video on the first page of Google as quick as 15 minutes after uploading to YouTube AND after my sites got hit by the Penguin update, I was able to use video to quickly recover my income.
I want to show you the power of what YouTube can do for you on a monthly Basis. I don’t do this to show off but to prove to you that video marketing WORKS and if done correctly can provide a nice income stream as well as a nice flow of daily subscribers.
Let’s go ahead and get started shall we…
Cracking The Biggest Video Marketing Myth
Before I get into exactly how I use YouTube to make passive income I want to address one very important thing that I feel keeps people from getting into video marketing – YOU DO NOT need to be in front of the camera to start using video to drive traffic to your website. A lot of people think they need to actually be in front of the camera but in fact very few of my videos ever show my face.
There are three main types of videos that I use in my business and those are:
- Simple Screencast Videos
- PowerPoint Videos
- Outsource to Fiverr.com and let them be the face of the video.
As you can see none of these ever show my face. Once you get over the fact that you think you have to be in front of a camera to make videos I think it becomes a lot easier to realize that video marketing should be a big part of your traffic and lead generation.
When it comes to deciding what keywords to target with video it does work a little different then the regular keyword research you would do for a website.
The first thing I usually do is open up the Google Keyword tool and start digging for keywords that get 500+ searches a month. I tend to either bundle up a few similar keywords that add up to 1,500+ searches per month and rank one video for those keywords.
My favorite kinds of keywords to target are review keywords. The reason for that is those people are already deep into the buying cycle and are just looking for information to support their reason for buying the product or service being reviewed.
If you can put your video in front of them that justifies why they should buy the product then you have a bigger chance of making a sale then a more general type keyword.
Focus on buyer keywords or if you are going to be building a list then focus on keywords that identify a problem and your free gift provides the solution.
I tend to stick with keywords that get 500+ searches per month.
Once I find a few keywords that get good search volume its time to analyze the competition. This is a bit different then what you would do for analyzing the competition for a website.
The first thing I do is simply Google my target keyword and see if there’s a video currently ranking on the first page of Google. If there isn’t then that’s a great sign. If there are no videos on the 2nd or 3rd page of Google that’s an even better sign and usually I will proceed with targeting that keyword.
If there is a video on the first page I will check to see:
- Is their on page SEO up to par (we will get into this later on) Are they clearly trying to rank for my keyword?
- How many views does their video have? if its 50k or less that’s a good sign
- How many back links does the video have? If it’s 100 or less that’s another good sign.
If the criteria I described above matches then I go ahead and proceed with the keyword.
The only time I will most likely not go after a keyword is if there are 3-4 videos showing up on the first page and they each have over 50k views and 100+ back links. I could realistically outrank them eventually but I like to see results fast and I know there are plenty of keywords out there to target so there is really no reason to go after a keyword with a lot of competition.
Proper Video SEO:
Once we have our keywords picked out and determined that the competition is low enough for us to go after its time to create your video. I already covered earlier in this post the 3 types of videos I use so I’m not going to get into it here.
One quick tip though that I can share with you about making videos is:
1. Tell them what you have
2. What it can do for them
3. What to do next.
That is it! Most people try and sell the product when what they need to be doing is selling the click. I rarely EVER do much selling on a video. Instead I have 3-4 Call to Actions in the video and sell the click. That simple 3 step formula will help you so you never have a video drag on for more then you need it to.
Let’s continue…. You have your video ready to upload.
Before you actually go to upload your video I want you to first change the name of your video file to the keyword that gets the most search volume. (if you are targeting more then one keyword)
So instead of the video being saved as “Video1.mp4” be sure to change it to “Your Target Keyword.mp4”
Once that is done you can go ahead and upload your video. Once the video is uploaded you want to make sure you write a short 200-300 word description about the video and include your keyword at the very beginning of the description.
It will look something like this:
“Your Target Keyword http://thelinkyouwantthemtoclickon.com Start writing your description here….”
The last step to setting up your on page SEO is adding your tags. Here I would just simply enter your target keywords one at a time. It used to be that you had to put your tags in quotation marks but YouTube recently made a change so all you have to do now is enter your tag and hit “enter” after each one.
Backlinking Your Video:
Now that your video is uploaded and properly optimized for your target keyword it is time to start sending some back links to the video to get it ranking quickly.
Sometimes if the competition is fairly low simply doing the proper on page SEO is enough to shoot your video to the first page.
But I’m going to assume there is some level of competition, which is going to take a few back links to get your video ranking.
There is a simple formula to back linking that I follow to get my videos ranked quickly.
It looks a little something like this:
1. Social Bookmarks
2. Trackback and comment links
3. Web 2.0 Embedding
4. Article marketing links
5. Blog Network links
(you can get all of the above links from fiverr.com)
The good thing about piggy backing off of Youtube’s authority is that you don’t have to worry about the velocity in which your videos get’s back links. You can literally send all those types of links to your videos within a couple days and not have to worry about any penalties from Google.
That is why I love video marketing you can see results within just DAYS of uploading.
By following the step-by-step guide I have just outlined I usually rank a video within a maximum of 2 weeks of uploading. But on average I hit the first page within a few days.
As you can see using video marketing to make sales, get subscribers and send traffic to your website is simple and can reap rewards fairly quickly.
If you would like to get more in depth information about the wonderful world of video marketing I highly recommend downloading my Free Video Marketing report. If you want to see me rank a video live on Camera I recommend looking into my Tube Takeover Formula course which is a Live Case study where I took a brand new video in an evergreen niche, ranked it in 24 hours and made my first sale within 5 days.