Just recently I wrote an article about how to become a successful blogger and in my research for that post I gathered together some stats on how frequently some of the successful bloggers post to their blogs. I had always thought that it was necessary to post every day in order to have a successful blog but my analysis showed that this isn’t necessarily the case.
The ‘successful’ bloggers post anywhere from 2-3 times per day (Shoemoney and John Chow) to 3 times per week (Dosh Dosh) and sometimes longer. So is it necessary to post regularly to make your blog a success?
I think the answer to this depends on what stage you are at with your blog. If you are so popular that you get enough traffic from return visitors, links from other sites and just general search engine traffic then I would think that posting frequency would not be as necessary or important as someone who is just starting out with their blog and has hardly any traffic.
It’s general knowledge that the more you post the more likely you are to get traffic to your blog. I know myself that with each piece of content I post to this blog I get new traffic because of the different keywords being searched for. I know that the more often I post the more traffic I am likely to get. But do I want to become a slave to posting frequently?
There are some blogs out there where 20 new posts go up on a daily basis. Now this is fine if you have a topic that lends itself to a 20 post a day marathon, but somehow I can’t see myself spending the whole day writing blog posts. That seems like a lot of hard work to me and in my opinion; I may as well be working at a full-time job.
I am sure if you were going to be working at this rate you would need to have someone help with the writing because as an individual you would be hard pressed to maintain both the momentum and the quality of content for 20 posts per day without eventually burning out.
And would it be worth it in the end?
You would most likely be making some money but would you have the freedom to just take off even for one or two days without your blog coming to a crashing halt? To me the whole point of working from home is to have more freedom and not be regimented into working long hours because I have to but because I want to, and I think this applies to anyone who has made the decision to work from home.
The main reason I started this blog was because I have a passion for the topic. I enjoy writing about internet marketing and blogging. However, I can’t see myself sitting at the computer writing up to 20 blog posts a day. Ideas need to flow naturally and as things just pop into my head I find I can write about them without too much effort. If I was forced to think about enough new ideas to complete 20 blog posts a day, I would soon run out of good ideas and I am sure the content would suffer.
As you can probably tell from this blog, we don’t write every single day. We maintain consistency because I think that it is important but we sometimes miss a day here or there because we don’t force ourselves to write something just to ensure that we have a blog post up there. Now maybe this will work and maybe it won’t but I don’t want to be a slave to my blog…I want to enjoy it and have fun with it.
What about you? How many times a week do you post to your blog and do you enjoy it or see it as a chore?
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